Online Strategies to Compete with VRBO

• VRBO Weakness: Many guests are having bad and inconsistent experiences.
• VRM Opportunity: Make those horror stories more public. Utilize Travel Reviews.
  
  
• VRBO Weakness: Difficulty in comparison shopping on VRBO website... they can be overwhelming
• VRM Opportunity: Create a website that is user friendly and makes investigating your properties and market are even easier.
  
  
• VRBO Weakness: Difficult to contact VRBO
• VRM Opportunity: Online "push" chat, Answer phones in evening, Use CRM and Email Marketing to develop lifetime customer.

VRM Challenge: Managing their data and content out on the Internet... the more units you have, the harder. Possible Solutions:

• Have Data available at fingertips.
• Focus on portfolio representative properties
• Check out Clipmate.com to quickly paste info into resources
• Use Picasa for your photos.
• Get some properties in VRBO directories, Googlebase, Craigslist