Corporate Blogging: Blogs are Content Management Systems with enormous benefits:
- Empower people in your organization to create and maintain content on your website
- Increase Traffic and improve Search Engine Results.
- Adds Interactivity to your website and creates community with your guests.
- Look, feel and act "professional"
- Having a Blog is different than being a "blogger."
- Have something to say, and the time and commitment to say it regularly.
- Tightly integrated their Blog with their website. Just setting up a blog over at blogger.com doesn't deliver the same benefit.
- Join the blogging community, and spend time developing relationships with other bloggers.
- Focus on delivering content that is relevant and useful to their potential guests.
Examples:
- Mountain Property Management and Mead Brown and Skaneateles Lodging are entire websites that are blog. Can you tell?
- Home Ranch: A blog integrated into a website. Can you tell?
- See Gulf Shores and Glenwood Blog are blog driven community portal website.
- Blog content can easily be pushed into other websites, or, pulled into your website:
Blogosphere: There are over 70 Million Blogs. People are out there talking about you and your destination. What is your strategy?
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